Selected client work

All work

One clinic. Two patient journeys. One trusted digital system.

CONSAI / Selected workSmile AvenueHealthcare · Dental & Aesthetics
Organization
Smile Avenue
Sector
Healthcare · Dental & Aesthetics
Market
Dubai, UAE
Status
Live

CONSAI rebuilt Smile Avenue Dental and SOLAÉ Aesthetics as a bilingual, search-ready clinic platform: two distinct care journeys, one trusted Dubai destination and a clearer route from discovery to consultation.

Smile Avenue connected dental and aesthetics clinic experience in Dubai
Client systemSmile Avenue

The constraint

What had to work.

Smile Avenue needed more than a visual refresh. Dental and facial-aesthetics patients arrive with different questions, urgency and decision criteria, while the clinic still needed to protect one address, one reputation and years of existing search visibility.

The architecture

How the system responds.

We created a brand-within-a-brand architecture: Smile Avenue remains clinical and specialist-led, while SOLAÉ provides a dedicated aesthetics journey. Treatment, practitioner, location, trust and booking signals are structured as one connected path for patients, search engines and AI answer systems.

BrandExperienceDiscoveryConversionOperations

Engagement scope

Connected delivery.

  • Custom WordPress engineering, responsive UX/UI and content templates
  • Dental and SOLAÉ brand architecture with separate treatment journeys
  • Treatment, practitioner, FAQ and booking information architecture
  • Bilingual English/Arabic-ready navigation and localized search structure
  • Technical SEO migration, legacy-URL mapping and local discovery architecture
  • Trust, reviews, reputation, hosting and ongoing technical operations

Observable proof

What exists today.

  • Dedicated Dental and SOLAÉ treatment routes from the first meaningful choice
  • Doctor-to-specialty-to-treatment relationships for clearer patient confidence
  • Legacy treatment URLs mapped to relevant current destinations through permanent redirects
  • Location, review, treatment and consultation information connected in the live experience
  • Live site publicly credits CONSAI Agency

Live properties

Explore the system.

This case documents publicly observable architecture and the delivery scope supplied by CONSAI. Client-published statements remain attributable to the respective organization; no unverified commercial outcome is presented as fact.